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Vice President of Marketing

Company: VirtualVocations
Location: Gainesville
Posted on: November 19, 2024

Job Description:

A company is looking for a Vice President of Marketing to develop and implement a comprehensive go-to-market strategy.



Key Responsibilities

Conduct market research and positioning to define the company's differentiators and value proposition
Develop and execute a content strategy and generate diverse marketing collateral to engage target audiences
Create high-impact account-based marketing campaigns and build a scalable lead generation platform


Required Qualifications

Proven success in leading marketing functions at an early-stage B2B SaaS company
Ability to perform marketing functions as an individual contributor until a team is built
Experience in delivering top-of-funnel lead generation in a B2B SaaS environment
Solid understanding of B2B and B2C marketing strategies, techniques, and digital content channels
Advanced degree is a plus

Keywords: VirtualVocations, Sanford , Vice President of Marketing, Advertising , Gainesville, Florida

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